Onboarding podcast and radio talent is an unknown for many marketers. And chances are, they have the same saying we do: “We just want the ads to work.”
What marketing tool are you most like? Are you the number-crunching analytics tool or the dreamy content creating tool reaching for the stars?
I've been around for 12 presidential administrations—starting with that of Franklin Roosevelt, who died in office when I was 10. In my memory bank are five deeply flawed men who turned the highest office into a national nightmare and were rendered politically impotent during the final years of their presidencies: John F. Kennedy (Bay of Pigs, Cuban missile crisis, assassination), Lyndon Johnson (Vietnam), Richard Nixon (Watergate), Jimmy Carter (Iran hostage crisis) and Bill Clinton (Monica Lewinsky).
My family was not Democratic nor Republican. Nor am I. I've always voted for whomever I believed to be the best person for the job. As a result, I'm a registered Independent, which means I never vote in primary elections. If that's a cop-out, so be it.
For the record, up to the current administration (on which the jury is still out) I voted Eisenhower, Kennedy, Johnson, Humphrey, Carter, Reagan, Bush 41 and Clinton.
Only twice in my life have I seen the country crippled and disfigured, resulting in genuine grassroots passion in a presidential election: 1968 and 2008.
The year I got passionate about politics—and dispassionate—was 1968.
Exactly nine blocks from my house in Center City Philadelphia, the following exchange took place on ABC-TV the evening of April 16 at the National Constitution Center: MR. GIBSON: And Senator Obama, I want to do one more question, which goes to the basic issue of electability. And it is a question raised by a voter in Latrobe, Pennsylvania. A woman by the name of Nash McCabe. Take a look. NASH MCCABE (Latrobe, Pa.): (From videotape.) Senator Obama, I have a question, and I want to know if you believe in the American flag. I am not questioning your patriotism, but all our servicemen,
Here was an e-mail that got my attention. It was very relevant—to me. Sitting in my files for three months were four $80 balcony seats to the Mel Brooks musical, “Young Frankenstein.” The musical was to be the capstone of an evening with my stepbrother and his wife—our once-a-year splurge for something on Broadway guaranteed to be tasteless and hilarious. (Mel Brooks did not disappoint.) Ticketmaster’s reminder e-mail was thoughtful, and I was glad to have received it. Being an airhead, I might well have found those tickets in the file next summer. That e-mail made me feel that Ticketmaster and Mel Brooks
On Alan Greenspan’s retirement as Federal Reserve chairman, Barbara Hagenbaugh wrote in USA Today: From behind oversized glasses and sometimes in undecipherable language, Greenspan shepherded the economy through one of the most prosperous periods in U.S. history. In the more than 18 years Greenspan held the reins of the Fed, the economy enjoyed a 10-year economic expansion, the longest in history, and had just two brief recessions that were the mildest since World War II. Where Greenspan’s verbal delivery was soothing to the point of somnambulism, his successor, Ben Bernanke, is a straight talker who shoots from the lip and tells it like