Thomas J. Foti

Just by looking in your own mailbox, you might have noticed an increase in the numbers and variety of offers. Direct mail is very much alive today and continues to be the workhorse for many brand marketing efforts. What has changed is the communication and response channels marketers use to make their offers and maintain contact with prospects and loyal customers. Direct response channels continue to evolve, whether they are outbound channels carrying a brand message or response devices for placing one's order.

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