Thomas Collins

By Alicia Orr Suman Try it, you'll like it. As the mother of a 5-week-old infant, I am a prime prospect for all kinds of offers—-from car seats and crib bedding (Pottery Barn Kids loves me) … to diapers and formula. With a newborn in the household, I've had no choice but to purchase many of these things. The question isn't will I buy, but what brands will I buy? With this scenario in mind, maybe it's time for another look at sampling. Stan Rapp and Thomas Collins wrote in "The New MaxiMarketing": "That old marketing standby, sampling,

By Alicia Orr Suman As the mother of a 5-week-old infant, I am a prime prospect for all kinds of offers—-from car seats and crib bedding (Pottery Barn Kids loves me) … to diapers and formula. With a newborn in the household, I've had no choice but to purchase many of these things. The question isn't will I buy, but what brands will I buy? With this scenario in mind, maybe it's time for another look at sampling. Stan Rapp and Thomas Collins wrote in "The New MaxiMarketing": "That old marketing standby, sampling, when done properly, can still be very effective. It's surprising

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