Theresa McLaughlin

Heather Fletcher is senior content editor with Target Marketing.

Some believe whatever you put out into to the world, you get back tenfold. But with TD Bank Group's #TDThanksYou campaign on social media, which honors the most deserving causes its “hero” customers support by giving them $1 million Canadian, the financial services marketer has already gotten back 25 million YouTube views from one video alone.

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