Theodore Roosevelt

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

You might have heard of a big event that happened last week in the USA. No, not THAT one. I’m talking about but the presentation of the Direct Marketing Club of New York’s 2018 Silver Apples honors. Here's more about the awards, from the Silver Apple honorees themselves.

Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management. Instead, they should be positioning their results as learnings. Knowing what doesn’t work is just as important as knowing what does; yet the fear of failure permeates many corporate cultures, discouraging risk-taking and encouraging the status quo.

In 1904 a Moroccan Berber brigand named Mulai Ahmed er Raisuli—along with a gang of bully boys—kidnapped an American businessman named Ion Hanford Perdicaris. Raisuli demanded $70,000 ransom—$1,842,105.26 in 2014 dollars. Theodore Roosevelt was president at the time, and, in the eyes of the world, he was carrying a "big stick."

When I was growing up, driving in the hot summer without air conditioning in the car was something you got used to. Imagine a family of five or six on summer vacation driving west or east across the South Dakota Badlands in 110-degree heat with no air conditioning. Whew! In 1931 at the height of the Great Depression, a young pharmacy graduate and his wife arrived in the tiny town of Wall, South Dakota with $3,000 and opened a drug store on Main Street. Ted and Dorothy Hustead agreed that if they could not make a go of the business within five years, they would

A Media Tragedy of Tectonic Proportions Jan. 10, 2006: Vol. 2, Issue No. 2 IN THE NEWS Donald Dawson, 97, Dies; Master of Truman Whistle-Stop Donald S. Dawson, who as a presidential aide marshaled Harry S. Truman's crucial whistle-stop tour in the 1948 election campaign and who later had a long career as a Washington lawyer, died on Sunday at his home in Bethesda, Md. He was 97. —Wolfgang Saxon, The New York Times, Dec. 29, 2005 Joy Turns to Heartbreak as 12 Miners Confirmed Dead Only One Lives as Initial Reports of Multiple Survivors Prove Wrong TALLMANSVILLE, W.Va. (Jan. 4) -

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