The Three

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Many small business owners hesitate to invest time or money in a website and the search engine optimization tactics that help prospective customers find their way to the website. That's an incredibly shortsighted approach and one that will ultimately lead to having to play catch-up later (at best) or, more likely, a failed business. You really do need a website and a nonstop flurry of SEO to get ranked highly on Google. Social media helps, too.

A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more — more selection, more options and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone, certainly the fastest growing of the social platforms but definitely not the only one. It's simply not enough to call this digital landscape and "modern marketing" anymore.

Key points:

  • building the best team (insource vs. outsource);
  • using the right tools for your marketing strategy (content management, e-marketing, web analytics and e-commerce);
  • choosing the most effective technology for your company goals (SaaS vs. perpetual vs. multiplatform); and
  • tying all three together to increase traffic, visitor engagement and conversions.

A new digital marketing landscape is beckoning - how can you be sure you're prepared?

With the simultaneous explosions of mobile, social networking, wi-fi and constant connectivity, we're creating a world that constantly offers more, with more selection, more options, and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone - certainly the fastest growing of the social platforms, but definitely not the only one. It's simply not enough to call this digital landscape & "Modern Marketing" anymore.

Key points:

- Building the best Team - Insource vs. Outsource
- Using the right Tools for your marketing strategy - Content Management, eMarketing, Web Analytics, and eCommerce
- Choosing the most effective Technology for your company goals - SaaS vs. Perpetual, Integrated vs. Multi-platform
- Tying all three together to increase traffic, visitor engagement, and conversions

Main Entry: tunnel vision Function: noun 1: constriction of the visual field resulting in loss of peripheral vision 2: extreme narrowness of viewpoint: NARROWMINDEDNESS; also: single-minded concentration on one objective —Merriam-Webster Online Dictionary serendipity [ser- uh n- dip -i-tee] –noun 1. an aptitude for making desirable discoveries by accident. 2. good fortune; luck: the serendipity of getting the first job she applied for. [Origin: 1754; Serendip +-ity; Horace Walpole so named a faculty possessed by the heroes of a fairy tale called The Three Princes of Serendip] —Dictionary.com Unabridged (v 1.0.1) It’s happening less and less—irate

I adore trains. I love rip-snorting tales of high adventure and hijinks. When I read the first two paragraphs that appear in the In The News section of this newsletter—a screaming rave review about “The Great Train Robbery,” where a band of Union volunteers traveled incognito into the deep South and hijacked a locomotive with the intention of taking it up north—I decided then and there to order the book. Alas, the reviewer committed one of the Three Deadly Sins of book reviewing, and talked me out of buying the book. The good news: I saved $29.95 plus tax. The bad news: Richard

By Denny Hatch 1. World War II Leadership World War II was arguably the greatest struggle between good and evil in the history of the world (so far). And the good guys won for one reason only—the miraculous confluence of gifted men without whom we might be eating sushi for Thanksgiving and sauerbraten for Christmas. Etched in the memory of my childhood and historical readings ever since are the towering achievements of Churchill, Roosevelt, Stalin, Marshall, Nimitz, Eisenhower, MacArthur, Bradley, Patton, Montgomery and Zhukov. 2. Man Walks on the Moon As a kid I read science fiction, but nothing compared to the science

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