Terry Miller

During the June DM Days Conference & Expo in New York City, Terry Miller, marketing programs manager for Citrix, addressed an audience of marketers on how to create direct mail within an integrated marketing mix. In her presentation, Direct Mail Strategies for Integrated Marketing Campaigns, Miller offered the following useful tips for postcard and letter creative: 4 Tips for Postcard Mailers 1. To determine whether or not to use a postcard, and help shape your strategy, first ask these important questions: What is your budget? Are you targeting existing customers or prospects? Is your goal brand awareness or lead generation? How well-known is your

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