Terry Arnold

Heather Fletcher is senior content editor with Target Marketing.

The best solution, really, to improving customer interaction with the call center is to have agents who are up to the task of having natural conversations. That's the advice marketing vendors provided when asked to suggest ways to perfect call center scripts.

Develop a Plan for Generating and Handling Business Leads By Terry Arnold There are only two types of companies that need outbound telemarketing: the ones not generating enough leads, and those generating too many leads. In today's tough economy, rising lead generation demands are being placed on sales and marketing departments. Coupled with the more complex selling environment many business-to-business marketers face, a great number of companies are turning to telemarketing as the cost-effective answer to increase leads. Or maybe you have a different challenge. Perhaps your marketing materials, Web site and trade show exhibits are producing more leads than your sales force

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