Teddy Kennedy

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Whenever comedian Red Skelton did a live stand-up gig, he would dutifully get the names and addresses of the local committee members and dignitaries involved. Back at his hotel, Skelton would write personal notes to each on Christmas cards and address the envelopes. Then in early December, he would mail them. The result: thrilled townspeople and repeat engagements.

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