Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
These are exciting times, because social media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill sets, different agendas—even though they share a common purpose. It’s like the FBI and the CIA not talking to each other and sharing information about terrorism—dumb.