Ted Kennedy

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

What in the hell was Roger Berkowitz thinking when he shelled out $150,000 for ads on the sides of Boston’s trolley system touting his chain of very fine Legal Sea Foods restaurants? Here are big illustrations of fish with cartoon balloons coming out of their mouths and one-line captions that include: “This conductor has a face like a halibut.” “This trolley gets around more than your sister.” “Hey, lady, I’ve seen smaller noses on a swordfish.” “Bite me.” These sassy lines show fish that are saying fresh things. “Fresh” fish. Get it? Ha-ha. My brother-in-law lives in Boston, and one of his favorite haunts

In the immortal words of The Wall Street Journal’s Laura Landro, written last Friday about her long weekend at the George V Hotel in Paris: Of course, you pay dearly: Even taking into account the strong euro, prices at the George V, like other luxury hotels, are stratospheric. Internet access, at $32 for 24 hours, feels like highway robbery. And when a club sandwich, small shrimp salad and a couple of Coke Lites come to $157, you know you aren’t in Kansas anymore. Where the British pound equals $2, the euro is a paltry buck and a half. Dinner in Germany and Austria was

This past Sunday on CNN, eight Democratic contenders debated the issues and each other. Tonight, the 10 declared Republicans are going to take on each other in the same venue before a national TV audience. In the words of the CNN press release: Due to the historical nature of presidential debates and the significance of these forums to the American public, CNN believes strongly that the debates should be accessible to the public. The candidates need to be held accountable for what they say throughout the election process. I watched the Sunday evening Democratic debate, growing more and more depressed for two reasons:

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