For those of you who have tested hundreds of direct mail packages across multiple industries: Have you ever noticed how often ugly packages outpull highly refined and attractive direct mail? One would expect this in fundraising where donors do not want their donations to pay for extravagant collateral. But this holds true for many other industries as well. Banks, insurance companies, pre-need funeral planning, newspaper subscriptions … the list goes on. One of the most successful direct mail formats in history is the official and inexpensive looking Snap Pac
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.
Click here today to check it out:
As in years past, sessions explore direct marketing best practices, trends and case studies. The focus is how you can make the most of your direct marketing efforts in the upcoming year.
Ruth Stevens, eMarketing Strategy Consultant; Brian Kurtz, Vice President of Boardroom Inc.; and Ted Grigg, Direct Marketing Consultant and Strategist at DMCG, LLC, among many others.
Session topics include:
*Responsive Design for Today's Mobile & Tablet World
*Headlines, Calls-to-Actions & Teasers that Make Money
*Direct Mail Formats That Work
*The Building Blocks of B-to-B Content Marketing
*Lead Generation Strategies That Succeed
And many more!
The teams at Direct Marketing IQ and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on Mar. 13, from 10 a.m. EST - 5 p.m. EST.
The teams at Direct Marketing IQ and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on March 13, from 10 a.m. EST - 5 p.m. EST.
Nothing causes the creative team more stress than clients who never seem happy with the creative work. If you've worked in this business for a while, you know the story only too well. In spite of brilliant execution and access to top creative talent, multiple revisions serve only to raise the temperature of the project. In the end, the creative process destroys trust and respect on both sides of the aisle