Taylor Knight

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

Last month, we had our first roundtable of the year; a night for financial services marketers. Next month, for the first time ever, we're doing the same thing for the travel and hospitality industry, and if you're a part of that industry, you won't want to miss this VIP event!

Say “L.L.Bean” to just about any consumer, and they’ll say, “Those boots!” And part of the reason they’ll say so is the iconic waterproof “duck boots” stand alongside the retailer’s “100% Satisfaction Guaranteed” return policy. But the brand’s going to futz with that famous promise, the Associated Press reported on Thursday.

"Good morning, marketers!" If you watch my weekly videos on Friday, that's usually how I greet you ... it's a pleasant enough way to kick off the video, and a nod to two of my favorite YouTubers — Hank and John Green of the Vlogbrothers. Speaking of which ... I have some fun news to announce!

In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that the Target Marketing team loved working on in 2016.

It’s hard for retailers to know what day and time works best for posts on different social channels, so TrackMaven tracked 17.5 million posts from over 17,000 brands between January and July 2016.

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