Target Marketing

As an industry, we have been spending a good deal of time discussing the legality of the Federal Trade Commission's National Do-Not-Call Registry, and the case for and against protection of commercial speech. But I think we're missing a bigger point: Millions of Americans signed up to stop receiving telemarketing calls. This includes many people who do direct marketing for a living. And while it was important for the American Teleservices Association and the Direct Marketing Association to sue to prevent the do-not-call list from taking root in its current form (the associations have concerns about the commission's ability to administer the list, including

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