Tania Yuki

First of all, the Facebook News Feed update is good for Facebook users, so it ultimately serves brands and publishers. Facebook's Nov. 14 announcement that it would be changing the rankings for overly promotional page posts in news feeds beginning this month has media analysts speculating how brands will be affected. Let's look at the ecosystem of Facebook itself, in which quality content must always come first. Facebook is first and foremost a place for people to connect with friends and loved ones, and any surrounding content must add value to, and never detract from, this core function.

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