Tabitha Clancy

Heather Fletcher is senior content editor with Target Marketing.

Chances are, no one in travel and hospitality particularly wants to work in marketing for United Airlines right now. Rebuilding the brand may take more time than it took to drag a screaming man from the seat he paid for on a flight departing Chicago. Passenger-shot smartphone video of his bloodied face went viral on Monday, along with derision about United’s use of the word “re-accommodate” in its official statement about the incident.

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