Suzy Deering

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Do your brand values come from a strategic decision, or an organic statement of who you are and what you do? More and more, social media is proving that it should be the latter. The slippery impression of authenticity has a huge impact on how your target market and customers think of you. That's why it's time to ground your brand.

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