Susan Taplinger

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

On May 1, 2014, under John Podesta's leadership, the White House released its 79-page report, "BIG DATA: Seizing Opportunities, Preserving Values." I am sick unto death of non-marketers and goo-goos (good government goodie two-shoes) making destructive marketing policy and forcing us to live with it. For example, the word "discrimination" appears 30 times in the report

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