Susan Taplinger

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

On May 1, 2014, under John Podesta's leadership, the White House released its 79-page report, "BIG DATA: Seizing Opportunities, Preserving Values." I am sick unto death of non-marketers and goo-goos (good government goodie two-shoes) making destructive marketing policy and forcing us to live with it. For example, the word "discrimination" appears 30 times in the report

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