Susan Kelly

Provide value. Be relevant. That's what the mobile prospect wants. They don't have time to waste, so they want to be served content, offers, surveys, etc., that matters to them. The concept of using the phone to get something in return is not new, as "text to win!" SMS campaigns have been very successful. It's the same trigger for QR codes.

Perhaps QR Codes are that new bridge for consumers for offers, as they can be more personalized and relevant through mobile devices. "Right now, these devices are smarter than we are," says Susan Kelly, vice president of communciation management services for Xerox. "How do I use a QR Code to really connect [for prospects] when they really want to know something? How can I connect it with my product, my service, and be able to leverage that? It's very compelling."

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