Susan Bidel

Heather Fletcher is senior content editor with Target Marketing.

One of the truisms about content marketing is that brands can have the best content in the world — but it doesn’t matter how great it is if no one sees it. NewsCred comes to the rescue with a new infographic about content distribution.

No ads. Not free. Not personal. Like most Intranets, Facebook Workplace won’t be accessible to marketers. The ad-free version of Facebook, called “Workplace,” debuted on Monday and is available at a “pay only for active use” price.

Marketers trying to reach an audience of Millennials, to whom they can sell products and services for a lifetime, should master content marketing, according to Forrester Research. Marketers are less worried about reaching the “least-desired” demographic, Baby Boomers, says a Forrester senior analyst.

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