Sundeep Kapur

This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and soft bounces.

Social media is all about growing your brand's outreach and engaging your audience, Sundeep Kapur, author and digital evangelist at NCR Corporation, explained at the Publishing Business Conference & Expo in New York City this week. While social media is a powerful marketing tool, there are more seeds that need to be sown.

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