Parallel tracking hits today and a Google walkout of at least 200 employees hits the streets this week. The former will immediately affect site load times for marketers and the latter, engineers protesting the tech giant’s alleged mishandling of sexual misconduct among Alphabet leadership, provides a lesson in how brands taking stands publicly need to uphold those principles privately.
Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
First, breathe. Google Search isn’t going away just because Alphabet is replacing Google in public trading, assures Google Co-founder Larry Page.
Let the speculation begin: How can Google's move to become a wireless carrier benefit marketers? In addition to the data about mobile users and their behavior, there's another plus that can't be far behind in marketers' minds. This can really benefit mobile-optimized sites' search engine results, right? "[Sundar Pichai, senior VP at Google] said Google will become a mobile virtual network operator (MVNO), which means it could buy 'wholesale access' from Sprint and T-Mobile networks and then sell cellular plans to its own customers," writes Samantha Murphy Kelly on Monday for Mashable.
Google is all about user experience. Hence, the search giant keeps doing what users say (and show) they want. The latest? Getting the quotidian "chore" of email out of the way, all at once. Introducing "Inbox by Gmail." According to the "Official Gmail Blog," email is becoming a distraction for many, rather than a quick and efficient way to get things done. This is especially true with the advent of smartphones, which many consumers use to sort through email.