Stuart Wallock

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Ratings and reviews have become prevalent on marketers' Web sites, but that doesn't mean they're being used effectively. During a session at the Internet Retailer Conference & Exhibition in Boston earlier this week, Stuart Wallock, senior manager of global community and personalization at Dell, offered best practices for incorporating ratings and reviews on Web sites. 

More Blogs