Stuart Larkins

Media spending forecasts have been nothing but bullish on the continued rapid growth of online marketing, particularly search engine marketing (SEM). In case there is any lingering confusion as to what SEM is exactly, let's clear it up: SEM refers to all activities related to getting one's Web pages listed on search engines' paid and free (also called organic) search results listings. This issue contains a special report on SEM that will provide you with insights on the latest strategies being employed by forward-thinking companies. For example, recent research from DoubleClick reveals that in the early stages of their searching efforts, people

By Brian Howard Search and deploy. Just ten years ago, who had ever heard of a search engine? Now search engines are vital links between ready-to-buy Web surfers and Web sites seeking traffic. A mitigating factor in the dot-com crash was the fact that the concept of display advertising (randomly placed banner ads) was too unreliable as a means of driving traffic and leads to a Web site. Mere clicks and hits are meaningless without some sort of inherent intent to buy. Search engines have become the Internet's robotic lead-qualifiers, matching interested buyers with willing sellers. But getting your site listed on a search

More Blogs