How Telemarketing Strengthens a Lead Database By Greg Wease When corporate marketing organizations hang their hopes for a burst of high quality sales leads on a campaign that uses just one promotional vehicle, the campaign often implodes. This happens daily, whether it's a direct mail program that failed to drive attendees to an event, or an e-mail campaign that triggered minuscule response to an exciting offer. By integrating multiple marketing tactics into each campaign, you can maximize the number of prospects reachable within your lead database. So, how best to initiate an integrated marketing approach? Two Birds, One Stone It's

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