Stewart Oxley

By Stewart Oxley Global direct marketing is complex. You need to understand numerous variables, including currency, language, legislation, lists and postal and addressing requirements. U.S. direct marketers can share the risks and rewards of global direct marketing by partnering with a local company in the target market. When marketing within Europe, a local partner brings its experience in the local market to the relationship, acting as an ad hoc consultant. Europe is not one country. Even though the European Union offers free trade, free movement and a commonly accepted currency, there are many internal differences. A partner can provide local market knowledge, such

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