Steven Yu

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Since the earliest days of direct marketing—and brand marketing, for that matter—efforts have been measured in the pseudo-military terminology of "the campaign." You have an objective, a plan, the resources to implement it, and you attack. The campaign succeeds or fails, then you go back to the drawing board to work on your next campaign.

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