Originally just a cool way to meet people, Foursquare has quickly evolved into a powerful marketing tool. "One of the key goals for Foursquare in 2014 is to expand our advertising tools to additional markets worldwide," says Steven Rosenblatt, Foursquare's chief revenue officer.
August 6 marked the mid-point of summer—so now we're closer to summer's end than summer's beginning. It's as if all the back-to-school advertising wasn't enough to have us looking forward (except perhaps for schoolchildren). In the world of data-driven marketing, my mailbox reminded me this past week, too, that fall is just around the corner: I received a DMA2013 conference brochure mailer