Steve Trollinger Many

How to Leverage a Data-grown E-mail Campaign By Steve Trollinger Many of us are deluged by a proliferation of unsolicited e-mail. It's annoying. Every morning I log in to my e-mail via the Web and delete, without reading, almost every one of the more than 50 messages I received the evening before, then download the messages I do want. People all over the country duplicate my routine. Like me, they're throwing out perfectly legitimate e-mails from companies like yours, targeted to buyers and information requesters who've opted in to receive them. It's the baby and the bathwater—both are getting tossed. Not every message

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