Steve Robins Knowing

By Steve Robins Knowing your customer and what motivates that customer to buy is crucial to any direct marketing effort. But in a world where customers—and companies—are constantly changing and evolving, how can you be sure that your marketing team has what it needs to create campaigns that are on target every time? To achieve optimal results from direct marketing programs, you must have a 360-degree view of the targeted customer base. Fortunately, today's technology makes it possible for you to get to know your customer, and for your customer to get to know you. Key technologies will empower your

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