Steve Brody

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

“Freedom of the press is guaranteed only to those who own one,” wrote A.J. Leibling, the late, great New Yorker journalist. Not so. If you want to pony up $30,000 to $80,000, you can buy a full-page ad in The New York Times and write a long letter that says pretty much anything you like. Last Wednesday, Feb. 21, 2007, three such letters appeared: 1. From aggrieved restaurateur Jeffrey Chodorow, whose new steak house was dissed by The New York Times food critic, Frank Bruni. 2. From JetBlue founder and CEO, David Neeleman, apologizing for the mess he made in dealing with the ice

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