Steve Ballmer

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Microsoft CEO Steve Ballmer plans to step down within the next year after his successor is named, the company announced on Friday. "There is never a perfect time for this type of transition, but now is the right time," Ballmer said in a statement. "We have embarked on a new strategy with a new organization, and we have an amazing senior leadership team. My original thoughts on timing would have had my retirement happen in the middle of our

Microsoft is using Advertising Week as a venue to unveil an array of services built on Windows 8, including new ad formats designed right into the operating system. But some of the nation's biggest advertisers are using the opportunity to blast Microsoft for the latest version of Internet Explorer, which will ship with "Do Not Track" as a default setting ... In an open letter ... the world's biggest advertisers let Microsoft know that if it follows through on its promise to make do-not-track the default setting on IE, that it will "drastically damage the online experience

Microsoft Corp. is making plans for a companywide restructuring of its marketing operations, a move that may include hundreds of job cuts, according to people familiar with the matter. The plans haven’t been settled and could change, according to the people, who asked not to be named because the review isn’t public. Job cuts are unlikely to involve thousands of employees, the people said. Initial steps could be announced within the next 30 days, according to one person. The changes would eliminate overlap in job responsibilities and are designed to help the company better respond to threats from …

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Lillian Vernon and Sharper Image—two iconic catalogs—were known to have been struggling in recent years. Their bankruptcies were expected. That they were announced on the same day is astonishing. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell they were doing. Lillian Vernon’s Story In 1933, Lillian Katz’s family fled the Nazis. They left Leipzig, Germany, for Amsterdam, and four years later were lucky enough to

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