Cancel culture is a thing on the Internet, but is it a real worry for brands? Can they really be impacted by social media hysteria? Yes and no. The answers come from Emma Monks, VP of crisis intelligence at online crisis monitoring firm Crisp.
If you don’t follow the sports world, or perhaps live on a remote island, you may not have heard about the fiasco surrounding the National Football League’s Miami Dolphins and the organization’s two offensive linemen, Richie Incognito and Jonathan Martin. Yet even if you’re not a fan of the world of sports, you may want to pay attention—because it’s a lesson-in-waiting for anyone protecting the reputation of a brand or organization. Let’s rehash quickly: Last week, the Dolphins announced Martin was taking a leave of absence after he reportedly reacted negatively to a joke played on him