Stephen J. Eustace

How to Create and Implement a Global E-mail Campaign (914 words) By Stephen J. Eustace International e-mail marketing is a revolution in communication. With lower development costs, exceptional targeting, greater flexibility and click-through rates ranging from 3 percent to 12 percent, e-mail campaigns can be a direct marketer's dream! Add to that the international component, and you can now touch your target audience in any country and get a response within 24 hours. Global e-mail campaigns include the same elements as traditional direct mail campaigns: offer, creative, timing, geography, currency, panel tests, etc. Following are some tips to help you create a winning overseas

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