Stephanie Reid-Simons

Heather Fletcher is senior content editor with Target Marketing.

First of all, don’t Google “sticky video.” (NSFW) But here’s how marketers can make their digital videos more sticky, finds a YouTube study.

In order to cope with the real-time, click-driven Internet culture dominating their work lives, content marketers need to learn how to cope. In other words, they can Create Once, Publish Everywhere (COPE) and not only cut down on their stress levels, but improve results, says Stephanie Reid-Simons, content director at Zillow.

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