Stephan Spencer

Read on to learn about/access all the sessions originally presented as part of the 2012 eM+C Digital Marketing Rock Star Webinar Series:

The Top 4 Digital Marketing Trends for 2012
Featuring: Luis Hernandez, Managing Director and Chief Technology Officer, Proof Integrated Communications, a WPP Company

In today's cross-channel and cross-platform marketing world, having a continuous conversation with your customers is critical. In this session, Luis Hernandez, senior vice president of marketing technology at Wunderman looks at how four digital marketing channels - email and the intersection of social marketing, digital marketing attribution, SEO, and mobile - have evolved and how when used correctly be tied together to create continuous experiences.

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Mythbusters: Should the Last Click Get All the Credit?
Featuring: Christopher Marriott, Vice President, Agency Services, StrongMail Systems

Without an attribution strategy, digital marketers risk undermining the collective effective of all their digital marketing tactics. In this session you'll learn what those risks are, and how to avoid them using attribution strategies.

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How to Succeed With Email + Social in 2012
Featuring: Andrew Kordek, Co-Founder & Chief Strategist, Trendline Interactive

Email and social should not and do not work alone - in fact, there are more ways than ever for the two mediums to play nice in the sandbox. But it's not a one-size-fits-all strategy. Come to this session to learn all about how you can leverage and integrate strategies and tactics in your organization to achieve email/social bliss.

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10 Top Mobile Trends for 2012
Featuring: Eric Anderson, Partner and VP of Marketing, White Horse

Consumer adoption of smartphones has passed the 100 million mark in the U.S. alone, yet many brands have been caught flat-footed by this rapid evolution in consumer behavior. Make 2012 the year your brand catches up to the mobile adoption curve by understanding the impact of these 10 hot trends in mobile technology and consumer mobile usage. This pragmatic view of the mobile landscape, grounded in consumer research, emphasizes the areas in which every brand can make an impact and surpass the competition.   

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SEO Best Practices to Drive Sales in 2012
Featuring: Stephan Spencer, search consultant

Looking for ways to drive traffic to your website without breaking the bank? Check out this session for tips on how to improve your brand's organic rankings, helping to drive traffic - and ultimately sales - to your site.

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Challenge: Improve Web traffic/sales through SEO Solution: Use buzzworthy anecdotes, video and catchy titles Results: A 14-percent increase in blog-driven sales and spikes of 1,000 sessions per day after each post that contribute to repeat traffic Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales. Founder and CEO of Steve Spangler Science, a multichannel firm that sells educational toys, Spangler says the overall goal of his blog is to convey information in a fun, thought-provoking

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