Influencers brands need to know are ones who could help them with their marketing. But the others they must learn about are the ones who are so influential, they could damage their brands with a single post on social media. That’s why Digital Third Coast studied the latter and found 24 such influencers.
B2B and B2C companies — use data, AI and ML to find out what will make each of your customers’ lives simpler and easier to earn “customers for life” by providing an outstanding CX. Spend more of your marketing investment to keep customers happy. You’ll have an annuity revenue stream and your raving fans will do your marketing for you for a lot less than Steph Curry, Tom Brady, Jordan Spieth and Misty Copeland.