Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

If the Iraq War is considered a business model, it is unraveling—just like General Motors (and Ford and DaimlerChrysler). A number of knowledgeable experts have declared our Iraq incursion not to be winnable. It does not take a language scholar to read between the lines of General Abizaid’s and General Pace’s testimony to see that the Pentagon is beginning to agree. That’s because no one has a clue about how to deal with three 800-pound guerrillas. The three 800-pound guerillas are al Qaeda plus Sunni and Shi’a murderers that are turning Baghdad into a scene reminiscent of Michelangelo’s “Last Judgment” on the altar wall of the

By Denny Hatch 1. World War II Leadership World War II was arguably the greatest struggle between good and evil in the history of the world (so far). And the good guys won for one reason only—the miraculous confluence of gifted men without whom we might be eating sushi for Thanksgiving and sauerbraten for Christmas. Etched in the memory of my childhood and historical readings ever since are the towering achievements of Churchill, Roosevelt, Stalin, Marshall, Nimitz, Eisenhower, MacArthur, Bradley, Patton, Montgomery and Zhukov. 2. Man Walks on the Moon As a kid I read science fiction, but nothing compared to the science

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