“Activity Highlights” focused on merchandise mailers targeting the homeowner, and our “One to Watch” is yet another example. A lawn care company, it faces surprisingly stiff competition in the mailbox from other lawn care providers. Why so stiff? Partly because the window of opportunity for lawn care companies is short, as in most regions of the country lawn care needs to begin in the spring and then carry through the early fall. And, unlike merchandise (like pet supplies, supplements and cosmetics) that can abandoned for a competitor a few weeks later after purchase, choosing a lawn care provider is often a year-long commitment.

More Blogs