Sophie Tucker

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Sophie Tucker (1887-1966), the last of the Red Hot Mommas, says, "I've been rich and I've been poor. Rich is better." What triggered this column was Joe Sharkey's story in The New York Times about "The Residence"—Etihad Airways' three-room suite aboard its new Airbus 380s. The description: "The 125-square-foot suite has a living room with two couches, a 32-inch television set and a refrigerator, a bathroom with a shower, a bedroom with a double bed, and a private butler." Is this marketing insanity?

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