Sophia Grace Brownlee

For as long as there have been celebrities, there have been companies paying them a pretty penny to endorse their products. A celebrity spokesperson can make an advertising campaign iconic (think Cindy Crawford and Pepsi), help a brand become relevant to a new generation (Lady Gaga and Polaroid), or—when done poorly—hurt a brand’s image. Remember The Situations’ unintended endorsement of Abercrombie & Fitch? With more brands forgoing traditional advertising media and turning their attention to social media ad spending, it’s no surprise that "Celebrity Tweet Endorsements" have become big business.

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