Simon Schuster

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

San Bruno, Calif. – March 18, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, has been selected by leading global publisher Simon & Schuster, a division of CBS Corporation, to develop and execute automated and highly targeted marketing programs that deliver a customized experience through email across online and mobile channels.  In conjunction with the relaunch of Simon & Schuster's website, SimonandSchuster.com, the publisher is working hand in hand with Responsys to create engaging and high-impact alerts, email campaigns and promotions using Responsys' award-winning multichannel marketing platform Responsys Interact®.  By optimizing both the content and timing of marketing communications, Simon & Schuster aims to deliver a better experience to its readers, educators and booksellers, while increasing click-throughs and conversions from its existing marketing resources.   

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Lillian Vernon and Sharper Image—two iconic catalogs—were known to have been struggling in recent years. Their bankruptcies were expected. That they were announced on the same day is astonishing. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell they were doing. Lillian Vernon’s Story In 1933, Lillian Katz’s family fled the Nazis. They left Leipzig, Germany, for Amsterdam, and four years later were lucky enough to

Judith Regan, a 53-year-old self-proclaimed hottie, has been called by Vanity Fair “the Angriest Woman in Media.” She reportedly cussed out employees on a regular basis with the “f” word, the “s” word and, in doing so, routinely alluded to male and female anatomies—her own included—with various “c” words. According to one former editor, Regan went through 18 personal assistants in 2005. “Say what you want about the fearless, foul-mouthed former publisher of ReganBooks,” wrote Steve Kettmann in the San Francisco Chronicle, “it would be hard to deny she has probably been the single most influential force in publishing over the past decade.” She

Welcome to the Toughest Business on Earth April 11, 2006: Vol. 2, Issue No. 28 IN THE NEWS AMAZING TUGS by the Crowley Corporation Every once in a while a book comes along that captures the imagination of kids and adults who are young at heart. The Crowley Corporate Communications group has published a children's book about tugboats entitled AMAZING TUGS. —MarEx Newsletter, April 7, 2006 According to publishing guru Dan Poynter, a survey by the Gallup Organization found that 82 percent of the population believe they have a book inside them. Six million people have already written a manuscript. That

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