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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

As I write this, I'm still shocked by recent news clips of people being trampled in front of a Wal-Mart and by other stories of violence associated with Black Friday. This kind of competitive shopping underscores the physical safety of mail order. Sure, you might get carpal tunnel syndrome from excessive Web surfing or a nasty paper cut from a catalog page, but these maladies are far more easy to avoid than being punched in the face for a cheap laptop. Interestingly, none of the reporters covering such acts of shopping violence thought to note that some people were avoiding the retail mayhem

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