How the Internet is helping Easter Seals build relationships with constituents By Lisa A. Yorgey Constituent relationship management (CRM) is a familiar concept to Easter Seals. The nonprofit organization brings in $30 million annually, much of which comes from repeat donors, in its efforts to help more than 1 million children and adults with disabilities. Until now, it has been cultivating a relationship with its constituents primarily through its direct mail efforts. No formal program is in place, however, to integrate these direct mail efforts with its other marketing channels. Until recently, Easter Seals hadn't heavily invested in its Internet presence. The organization, however,
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