Shirish P. Dant

Heather Fletcher is senior content editor with Target Marketing.

A young woman wears a wide smile and a bike helmet as a display ad captures her gleeful moment of pedaling down a New York City street. "YOU'RE NOT INVINCIBLE," yells white type on a purple background below her image. "SO GET HEALTH INSURANCE NOW, BEFORE YOU NEED IT," loudly suggests the next display ad image, which hosts a smaller "learn more" button next to the EmblemHealth logo.

More Blogs