Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are telling them to bail on the social media network right now.
CMO, CEO and CSO — chief sanity officer. At first, it seems as though Ad Age’s Simon Dumenco is joking about brands needing chief sanity officers. But maybe he’s onto something. The pace of change is getting crazy for companies, to the point that project managers may want the sanity officer position filled, too.
Tech stocks may tank today, largely due to Facebook’s below-expected-growth Q2 earnings report, and analysts are blaming the recent data debacle. Marketers who still don’t have a handle on data privacy may see this as a bellwether and get their houses in order.
Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
Marketers had been able to target “Jew Haters” with Facebook ads and that was her social network’s “fail,” Facebook COO Sheryl Sandberg said on Wednesday, the eve of the Jewish New Year and a time for resolutions.
Just a day after widespread news of Facebook’s brand safety efforts comes this ProPublica headline on Thursday: “Facebook Enabled Advertisers to Reach ‘Jew Haters.’ ”