Sales and marketing teams need to forget about their differences and ally for improved revenues and the strategic direction of their organization. Between modern sales enablement tools and the amount of educational content marketing teams are producing, bridging the divide is easier than it was previously. Here are four things you can do to help your marketing team align with sales.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico