Sharon Tanton

Content marketing rocks, and it's official. Oglivy is calling 2013 the year of content marketing, Forbes say its "the next digital marketing revolution," and Econsultancy's latest research reports that 90 percent of in-house marketers think that content marketing will become more important this year. Our own research shows it's popular with buyers too. The Valuable Content Online Habits of UK Business People survey showed 92 percent of people had bought products as a result of online research, compared to just 1 percent who'd made a purchase through a telemarketing call.

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