In a post-Cambridge Analytica world, Adobe is encouraging businesses to build relationships, trust and deliver meaningful experiences. But, it's AI that looks destined to transform the entire marketing industry.
"People buy experiences, not products," so "focusing on experience design is an absolutely worthwhile effort." To follow through on this, Adobe President and CEO Shantanu Narayen called for companies to align around the customer experience in order to cut through the red tape and silos that undermine positive customer experiences. He also proposed a new, marketing-lead enterprise technology architecture: "The Experience System of Record."
According to Adobe CEO Shantanu Narayen, transformation is all or nothing. You either commit to it, or you don't achieve it. And Adobe came to Vegas to commit to the "Experience Business."