Marketing technology has been moving away from hidden persuasion to personalization in messaging and content for decades, and the pace of this shift is accelerating. Today’s empowered consumers now expect frictionless, personalized customer experiences.
Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, they will start getting sales and phone calls.
What is the worldview of your customers and prospects, and why is it important in marketing and sales? Your customer’s values, beliefs and biases have shaped their thinking — thinking that is unlikely to be changed, no matter the facts.
Telemarketers everywhere may be rejoicing. Or lamenting the loss of their free moment of publicity. On Feb. 29, the Kickstarter campaign for The Jolly Roger Telephone Co. failed, taking with it the solution promising a major time-waster for human telemarketers.
I ride Philly's commuter rail to work each morning. During a recent commute, I sat behind a tall, dark and handsome man in his 30s who was wearing a well-tailored brown wool suit. I noticed him inspecting objects pinched between his thumb, index and middle fingers, then pushing the inspected items into his mouth.
Many marketers struggle over blog content—and that's never more apparent than when you stare blankly at your screen, hoping for inspiration. According to WP Virtuoso, there are over 152 MILLION blogs on the Internet and a new blog is created somewhere in the world every half second. Of course that translates into a mishmash of quality content, so I'd like to suggest a blog amnesty program